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At SERP Pro, we've cracked the code on earning backlinks from some of the most prestigious online publications.
Our digital PR strategy?
A blend of strategic digital PR, data-driven content, and relationship building.
Here's how we do it:
The key to catching the eye of major publications is data-driven, newsworthy content.
We don't just create interesting articles; we generate groundbreaking insights that demand attention.
- Conduct original research or surveys in your industry
- Analyze big data to uncover surprising trends
- Collaborate with academics or industry experts for added credibility
For example, we once analyzed 10,000 top-performing articles across various industries, revealing unexpected content trends.
This data-rich story was picked up by Business Insider, earning our client a valuable backlink.
Different publications prefer different content formats.
We prepare our stories in multiple formats to increase chances of pickup:
- Long-form articles for in-depth features
- Infographics for visual appeal
- Video content for multimedia stories
- Interactive elements for engaging online experiences
Timing is everything.
We stay on top of breaking news and trending topics, ready to offer relevant insights:
- Set up alerts for industry-related news like travel and the Summer season
- Prepare expert commentaries on anticipated events
- React quickly with data-backed perspectives on trending stories
Prowly (by SEMrush) is a goldmine for connecting with journalists from major outlets and it provides a lot of great features with it.
We've mastered the art of standing out:
- Respond quickly with concise, relevant information
- Provide unique angles that align with the query
- Include credentials and previous media mentions for credibility
Our timely response led to a quote and backlink in a Forbes article about top travel destinations.
Cold pitching rarely works with high-profile outlets.
Instead, we focus on building genuine relationships:
- Follow and engage with journalists on social media
- Comment thoughtfully on their articles
- Offer expert insights or quotes for their ongoing stories
The work doesn't stop after the initial pitch.
Our follow-up strategy is key:
- Time follow-ups considerately (usually 3-5 days after initial pitch)
- Provide additional value, like new data or expert quotes
- Be persistent but respectful of journalists' time
We use Snovio to automate all of the above.
A well-timed follow-up with fresh data secured us a backlink from MSN on a story they initially passed on.
Earning backlinks from top-tier publications like Forbes, MSN, Yahoo, and Business Insider isn't easy, but it's achievable with the right approach.
At SERP Pro, we've honed these strategies to perfection, consistently earning high-value backlinks for our clients.
While the strategies we've outlined can get us great results, we understand that not everyone has the time, resources, or expertise to implement them effectively.
That's where SERP Pro's Digital PR service comes in.
We offer an easy, automated way to accomplish the same high-quality backlink building for your brand.
We promise to secure a minimum number of high-quality backlinks from reputable publications within a specified timeframe.
If we fail to meet this guarantee, we'll refund your investment. It's that simple.
We offer this guarantee for two main reasons:
1. We're Confident in Our Expertise: With years of experience and a proven track record, we know we can deliver results. This guarantee is a reflection of that confidence.
2. We Believe in Partnerships: We view our clients as partners. This guarantee aligns our success with yours, ensuring we're fully invested in achieving your goals.
Well, we've got a way to take the guesswork out of your link building efforts.
Our Link Gap Audit will:
Don't leave your SEO success to chance. Let data drive your link building strategy.
Discover the exact links you need to outrank your competition. Click below to get started!
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