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Link Building Software Roundup: The Best Tools in 2023 (Updated)

You don’t need dozens of link-building tools to get great results. We’re convinced that these are ten of the best.

by Patrick Babakhanian
Link Building Software Roundup: The Best Tools in 2023 (Updated)

How to create a content plan

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What is a content plan and why it is so important?

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What are the best tools to create content plans easily?

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3 tips to create a content plan that drives engagement and growth

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Identify the content that is performing best, and stick with it

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Disclosure: A few links below are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase.

Link building can be challenging, but the right tool can simplify the entire process for you.

Here’s the truth: You don’t need dozens of link-building tools to get great results. All you need is a few of the best ones.

We all know that the three most important ranking factors are Content, Links, and User experience (UX).

SERPpro is a marketplace that gives you the best of both worlds: great content and links from high-quality blogs that are more than happy to link to your content.

Building a rank-boosting link profile starts with having a solid strategy and consistently creating link-worthy content that satisfies the readers.

We’re convinced that these are ten of the best link-building tools in 2022.

If you’re ready, let’s dive in!

1. HARO (Help A Reporter Out)

HARO can be a powerful link-building tool if you know how to use it well.

Here’s how HARO works:

HARO acts as an intermediary between journalists (or writers) seeking expertise (such as quotes, statistics, case study results) to include in their content with sources (i.e., bloggers, site owners, research institutes, marketers, advertisers) who have that expertise.

HARO (Help A Reporter Out) is available in various plans, including a Free plan, a Standard plan, an Advanced plan, and a Premium plan.

You must register before you can get started. Every other day, you’ll receive emails about new opportunities. Then, you can begin responding to these emails with relevant sources.

Click any links to see the specific request from the journalist or writer working on that piece of content.

Respond to requests that resonate with your skills, expertise, or subject matter. Answer the questions in detail with supporting data. Once your ‘source’ has been accepted, you will be able to see how quickly your links get approved.

2. SERPpro

SERPpro is arguably the most powerful tool for link building. Here’s why:

Once you sign up, you’ll gain exclusive access to a curated database of 5,000+ bloggers who are waiting to link to your website or your clients’ sites.

Believe it or not, guest blogging is the best inbound link-building strategy. It drives the most traffic, builds high-quality links, and increases revenue.

But don’t take our word for it. Here’s a real-world proof:

GrooveHQ reached 1 million people by guest posting. 

Alex Turnbull, the co-founder of GrooveHQ, wrote guest posts for major marketing websites, including Shopify, Buffer, Copyblogger, OnStartups, etc.

This strategy ultimately grew their business from 10,000 customers to 100,000 and 250,000+ customers when writing this content.

When you sign up for free today, SERPpro gives you a $50 spending credit (as a bonus) to inspire you. 

With SERPpro, you’ll no longer spend time unending sending out outreach emails to bloggers.

Start with those who desperately want to link to you, and get guest post links at wholesale rates.

3. SEMrush Link Building Tool

The SEMrush Link Building tool can help you discover opportunities to gain new inbound links from your competitors.

With this complementary tool that SEMrush offers to the SEO world, you can quickly discover 100s of backlink opportunities in the Prospects tab. 

You can utilize one of the customizable email templates for your outreach.

Once you’ve successfully earned a backlink, you can use the tool to track its status anytime. Once you choose a link acquisition strategy, your prospect moves into the “In Progress” tab.

Once you’ve selected an outreach strategy, you can copy and paste data into your email client. Then, connect your Gmail account to the SEMrush service to track each outreach email.

After adding your prospects, the SEMrush Link building tool will provide you with a list of possible competitors.

You can also import a list of potential backlinks from competitors and add domains. Then, you can review each prospect and contact those who have possible backlinks.

You can even keep track of the number of backlinks these prospects have built to your website. You can export the data to a CSV file and update it anytime you want.

4. Hunter.io

Hunter.io is a powerful tool that lets you find professional email addresses in seconds and connect with people (bloggers, business owners, writers, journalists) that will potentially link to you (or support you in any way possible).

Hunter.io can find email addresses associated with any website or blog you’re referencing or citing in your post and turn them into campaigns. 

You can use this tool to generate more backlinks in the least time possible. Although it isn’t perfect, it does offer some valuable features.

While many other SEO tools are complex and offer many features, Hunter is still easy to use and has three main elements:

  • It finds the email addresses of professionals, authors, and company employees. It then verifies that the email address is indeed valid.
  • The campaign feature lets you start a link-building campaign and schedule follow-ups.
  • The third feature is broken link building. This method involves emailing site owners to get the links they lost.

This method is especially effective for resource pages.

When a link is broken, you should contact the site owner immediately and pitch your content as a replacement.

5. GroupHigh

GroupHigh is a content marketing tool designed to power your link-building campaigns.

Use GroupHigh to find any influencer or blogger’s contact information quickly, build targeted outreach lists, and send emails to people that matter.

The software makes it easy to prioritize outreach campaigns and track progress.

Its reporting system provides insights into the size of each blogger or influencer’s audience and the types of content that will resonate with their followers.

The tool also pulls in social information (via LinkedIn) from your prospect list, making it easy to see which prospects are worth contacting.

One of GroupHigh’s greatest assets is its massive database of blogs. The tool has a list of more than 15 million blogs to choose from, making it an excellent choice for those new to link building.

Using its huge database, you can find influential individuals and prospects who could amplify your content.

6. Linkclump

LinkClump is a free online tool (a Chrome extension) for building backlinks.

It allows you to drag a selection box around links and open them in a new tab or window.

How does it help with link building? Well, the tool offers a list of important contact details that speed up the process of personalized outreach. 

You can also bookmark the links that you have selected. It’s user-friendly, and you can use different key and mouse combinations to perform various actions.

Smart Select automatically selects the most relevant links. If you don’t need this feature, you can always turn it off and open all the selected links.

In addition, it has several other features that make it useful for link analysis. For example, it can highlight several links at once. Once you’ve highlighted a few links, you can copy them and serve them to your site. This is the most effective way to build backlinks fast. The best part is that you can open and copy multiple links at once.

Another feature of this link-building tool is that it helps you identify broken links. You can then ask bloggers or site owners to ‘kindly’ replace them with links to your website.

7. Ahrefs

Ahrefs is an all-in-one SEO software. Although its primary functions are unrelated to link building, it’s an invaluable tool for data-driven link-building campaigns.

The software allows you to analyze your client’s backlink index effectively and determine which pages are most effective for keyword growth.

Unlike some other tools, this one does not require a technical background. Even novice users can make the most of this tool.

Ahrefs offers a variety of backlink checking options, including exporting data to spreadsheets. It can show you the top pages — the Authority of individual pages and domains — and helps you to make more informed decisions about your content strategy.

Moreover, you can view the links from your competitors’ domains and learn about the best practices of your industry.

You can also use the exportable data from the tool for further research.

One of the most powerful Ahrefs features is its broken link-building tool. This tool can help you rebuild broken links and analyze competitor optimization strategies.

It can also send reports to your email. This is priceless if you want to always stay at the top of your link-building game.

8. NeverBounce

“An email address is your first line of communication with a customer. Make sure you reach them.”

NeverBounce allows you to verify and clean bulk email lists.

When you send an outreach email to influencers, bloggers, and online marketers you found via Hunter.io, how do you ensure your emails get delivered to the right people?

Will your emails get opened? Email deliverability is a serious consideration when it comes to link building.

Sadly, less than 40% of emails make it to your recipients’ inboxes, so it makes sense to clean up ‘that’ list.

Once you’ve compiled a list of email addresses to reach out to, you’re not done yet.

Some, if not most, email addresses may not be active any longer. So if you blindly send emails, you’ll be wasting resources.

With NeverBounce, you can verify and clean email lists to get optimal deliverability. The tool integrates with most email marketing providers.

  • Upload your existing list.
  • Download your new, verified, and clean list.
  • Send emails that get a 99.9% deliverability rate.

9. Buzzstream

Buzzstream is a link-building tool that simplifies the process of creating and maintaining links for your (or client’s) website.

Buzzstream takes your link-building and PR efforts to the next level.

The platform has a feature that segments lists by the target audience. It researches potential link sources based on a website’s content and target audience, measures outreach, and monitors backlinks. 

BuzzStream offers a free trial and is easy to use. It’s designed to manage link-building campaigns and provide centralized databases for each campaign.

Its URL Profiler helps you target websites relevant to your industry, and the email address feature extracts email addresses from these sources.

Once you’ve built your contact lists, you can automate follow-ups to generate traffic and build links for your website.

With this powerful tool, you’ll be able to monitor your progress and evaluate the success of your existing link-building strategy.

Essentially, you might be interested in creating custom, color-coded fields relevant to every campaign you’re running.

Another great feature of BuzzStream is its customer relationship management capabilities.

Using this tool lets you easily track your relationship with each potential link partner (for example, bloggers). You can even save time and effort by not having to contact these individuals each time.

In addition, you can reuse your contact data across multiple campaigns if you have a team of SEO experts.

And if you’re in the business of developing and managing relationships with influencers (you should), this is an excellent option for you.

10. SEOquake

SEOquake is an SEO toolbox for your browser. You can do a lot with this tool.

If you want to find out how many links your website is getting, SEOquake can help you.

The SERP feature displays your site’s metrics in Google’s SERP display. 

Besides showing you the total number of links, it also lets you filter out irrelevant links and display only the relevant parameters.

Once you’ve narrowed down your list, you can begin the process of finding relevant and high-quality link-building opportunities.

This SEOquake link-building tool is available for free on all major browsers and helps identify any errors or issues with your website. It’s the ultimate page SEO audit browser extension.

It can also show you which of your internal links are working and which ones don’t.

Using this tool is simple, fast, and effective. It will also tell you which sites have the most relevant backlinks — giving you a rough idea of how many pages of content your website needs to improve its ranking.

Another benefit of SEOquake is that it can analyze the pages on your website.

All you have to do is open the extension in your browser and click the Start button.

The tool will then extract data from Google’s SERP and tell you what keywords are best for your website.

If you have an existing backlink structure, you can generate more quality links. And never forget that SEOquake is available for all major browsers.


As you’ve seen, there are many tools out there to help you acquire new inbound links to any website or page.

If you want to build a successful website or succeed in any online endeavor, you need to ‘get’ some votes or approval from other websites (especially in the same industry).

When you get the right links, there’s a chance that your content pages will rank higher on Google — leading to more traffic and increased product sales.

That’s why you need to choose your link-building tool with utmost care.

In addition to tools, make sure you have a solid link-building process in place. The best tool will not ‘throw’ links at you if your strategy is lame.

Better yet, we can take care of the tedious and repetitive link-building process for you. At SERPpro, we love link building, and we built our platform for marketers just like you.

Sign up for a free account and check out our growing marketplace!

Patrick Babakhanian

Patrick Babakhanian has over 10 years of experience in SEO, specializing in boosting website growth organically and creating efficient SEO systems. His work and insights have been featured on well-known sites like Social Media Today, Business Insider, Lion Zeal SEO, and Neil Patel.
We’ve just launched our HARO Backlinks service!
Check out the new service here.