White Label Link Building: How to Offer Link Building To Your Clients

9
min read

It’s becoming harder to see significant organic growth without building links to content pages, especially if the target keywords are competitive. 65% of marketers agree.

Your clients are always looking for opportunities to get inbound links. They also know that genuine relationships generate rank-boosting links. 

John Mueller of Google says:

“Content and Links are the two most important Google Ranking Factors.”

So don’t shy away from offering your clients link-building services — even if you’re not fully into this.

At SERPpro, you can take advantage of our reseller-friendly SEO services, which primarily involve building relevant and high authority links to your client’s websites. 

A genuine link-building provider such as SERPpro with a track record of success has an in-house team. Do you?

White label link building is the best solution.

You’ll discover the simple path to take to get your clients the exact links they need and make money without lifting a finger.

What is White Label Link Building?

White label link building is a method of building links whereby an SEO provider handles the entire process of getting links for another agency’s clients.

The marketing agency will then present a branded links report to its clients as if they did all the link-building processes themselves.

Since links are the currency of the web and play a vital role in the Google ranking algorithm, you can sell link-building services to your clients.

However, you’ll not lift a finger — send out outreach emails or use any linking strategy, but rather, another digital marketing provider will handle all of that for you.

3 Benefits of White Label Link Building

Before we dive into the step-by-step process of offering your clients white label link-building services, let’s briefly discuss the benefits, shall we?

1). Gain High-Quality Backlinks

You can secure some high-quality backlinks for your clients through a white-label service.

According to the uSERP State of Link Building,

“58.1% of SEO experts believe that backlinks have a huge impact on organic search rankings.”

A white label solution is an excellent way to build backlinks, as it may not require your input.

This is because it is done by a third-party provider under your company name. Such providers will have the workforce, skills, and strategies to do the work for you.

You only need to sign up for their service and sit back and enjoy the benefits.

These agencies will create natural backlinks on high-quality websites for your clients. The links will be mostly contextual and replicate the links within industry content.

They will also add more value to your client’s website and increase their rankings. If you’re looking for a reliable white label agency, consider SERPpro.

2). White Label Link Building Reduces Cost

A core benefit of white label link-building services is the cost savings. Whether you’re outsourcing to an agency or consultant, the cost revolves around $180 - $200.

So it’s cheaper than hiring an in-house link-building expert (average cost of $300 - $500). In addition, they have lower overhead and can meet your deadlines more easily.

They will provide a high level of expertise. As a result, you’ll have more time to focus on growing your business and improving customer satisfaction.

The benefits of white label link building are priceless. They’ll help you get more customers, improve your services, and maximize your profits.

An excellent white label company will have a team of experts to complete your project efficiently and quickly.

These marketers will work closely with your team and meet deadlines, and you won’t have to worry about managing your link-building project or finding the right in-house professional.

3). Drive Consistent Web Traffic

One of the best ways to get more traffic to your website is to use white label link building, primarily when they invest in long-form content. Long-form content attracts more backlinks compared to short-form content, according to Moz.

Links from high DA websites drive higher rankings and lead to increased traffic to your client’s website.

This technique is a great way to boost your client’s revenue, and it will also increase your reputation and brand recognition.

Instead of focusing on site authority, a white-label service focuses on building better referral links that will lead to more sales.

A white label link-building strategy can lead to increased exposure. As a result, you will be able to increase your client’s authority, sales, and ROI.

6 Steps on How To Offer Link Building To Your Clients

If you want to make additional income from your happy clients, here are the six steps to offer link building that improves organic visibility.

Step 1: Find A Specialist Link Building Agency

The first step is choosing a company specializing in white label link-building. There’s a ton of them out there, and some aren’t worth your time. 

You can save money with SERPpro and get dramatic results.

These companies are SEO specialists who work with clients to create high-quality links for their websites. Their services target authoritative and relevant websites to attract credible links.

They also create niche-related blogs with high DA (Domain Authority) and use them as bait to convince influencers and bloggers to consider citing their content.

Choose an SEO company that offers transparent link-building services. If the company isn’t transparent, they may be using black hat tactics that will temporarily increase your ranking. But once that boost is over, your rankings will drop again, and you’ll have wasted your money. You may even end up deindexed from Google entirely!

Choosing a transparent and honest company is the best way to go. With the right partnership, you’ll be able to get/build relevant and trusted backlinks to your clients in record time.

Step 2: Order High-Quality Backlinks

Once you’ve identified a link-building agency that offers white label link-building, it’s time to place your order.

This step is crucial because you’re expected to tell the agency what types of backlinks your client wants.

Hiring a white label agency to build links for you can be more cost-effective than doing the work yourself.

An expert link-building agency can replace broken or wrong links for you regularly and charge little or no extra cost for the task. You would need to pay a lot more and waste more time in-house.

In addition, hiring an in-house link-building team would require you to learn about new tools and techniques. SEO changes rapidly, and keeping up with new developments can be a full-time job.

The best part of hiring a white label link-building agency is that they will have a team of SEO experts. 

They will ensure your website gets high-quality links from guest blogs. And their expertise is guaranteed to meet your deadlines.

If you’re looking for a high-quality link-building agency, you should look for these qualities in your service. You will be able to trust your white label agency with your link-building efforts, and your business will benefit as a result.

Step 3: Website Analysis and Planning

This step will change the lens through which your link-building agency sees your client’s website.

There are many benefits to analyzing a website before building links to it. 

This step will help the link builder know more about your client’s websites and which pages can benefit from new link juices.

This process is also an effective way to determine the quality of a link that should be pointed to your client’s site or page.

The more relevant a link is, the better your client’s organic visibility (i.e., higher ranking, increased CTR, and traffic).

In this website analysis stage, make it clear to the link-building agency that your client only wants inbound links from trusted sources and even competitors.

During the link-building process, it’s essential to analyze a website to determine its relevance. It’s important to understand the level of relevance of a link from one domain to another.

For instance, a dofollow link from the New York Times would be great for a Mom blog, but it may not positively affect the search engine rankings because it’s not closely related to parenting.

On the other hand, a link from Whatsupmoms.com pointing to a mom blog will carry more weight because of relevance, even if the website isn’t as authoritative as the NYTimes.

Note: Other essential factors determine where a content page ranks on Google, aside from the links profile of the page. Keep that in mind.

When building links to a website, relevancy is the most important factor. If the link does not make any sense within the context of the page, it’s irrelevant.

Step 4: White Label Link Building Strategy

A link-building strategy is essential to getting the most trusted and helpful links for your clients.

When you hire a white label link-building service, you will be able to provide high-quality editorial links (i.e., links within the article, not on the author bio) to your client’s website.

These websites should be authoritative and relevant to your client’s niche or industry. The goal is to increase your client’s Domain Trust.

If your white label link-building service takes this approach (you need to communicate with them), this will give you more time to focus on other aspects of your business.

Content is the main ingredient of every link-building strategy. So once the articles and eBooks are ready, it’s time to start targeting these high-quality websites.

Another great strategy is broken link building. Broken links are a rich source of high-quality backlinks. By contacting a site owner about a broken link and suggesting your client’s resource or piece of content as a replacement option, you can secure a link to their website.

Here’s a sample of a broken link-building email from Ahrefs.

Step 5: Prospecting for Links

Choose a white label link-building company with a clear prospecting plan.

They should proactively reach out to site owners, bloggers, and journalists for potential linking opportunities.

They should use premium tools like Respona and Buzzsumo to connect and build relationships with industry leaders and content publishers.

If you care about your client, at least get involved in the research phase.

You may even do some groundwork for them by using advanced search operators and keywords to narrow your results.

Using a tool such as Monitor Backlinks is a good idea if you’re dedicated to link prospecting. It’s an excellent way to see who’s linking to your clients’ competitors. This information can be helpful when writing a persuasive pitch for a link.

The first step in link prospecting is identifying your client’s target audience. For example, if they’re in the fitness industry, you and your link-building agency should look for blogs that discuss fitness and personal training.

By determining the target audience, it becomes a lot easier to find potential links in different niches.

You can use social media channels like Twitter and LinkedIn to identify influencers in the fitness industry, such as LinkedIn groups.

After filtering out spam or irrelevant prospects, you may send this report to the agency handling your client’s link-building project. This processing would save them time and propel them to get better results.

Step 6: White Label Link Building Reports

A white label link-building service can help you save time and money by creating professional-looking reports for your clients.

And you’ll be able to get high-quality links at low prices for your clients.

Here’s a template you can customize.

Whether you’re looking for a white label link-building service or you want to build links by yourself, it’s crucial to know what to look for.

A white label link-building report should be completely independent of any branding and contact information.

The process of creating a white-label report involves using an external service to handle the entire process of link building and then reselling them to your clients.

In addition to providing a white label link-building report, you may also choose to create a niche edit.

This method involves adding a few relevant links to your client’s websites without creating fresh content.

It does not necessarily depend on domain authority but rather on identifying relevant link placement opportunities. These strategies fit nicely into organic SEO.

Conclusion

White label link building is arguably the best way to offer link-building services to your clients and make good money while focusing more on your business.

Getting the right links is hard, and most site owners will regrettably charge you for link placements.

If you use a white label service today, the ‘report’ will be customized under your brand, and your client might never be aware that you didn’t lift a finger. All you need to do is sign up here.

How cool is that?


Patrick Babakhanian

Founder

Patrick Babakhanian is a serial entrepreneur with an extensive background in search engine optimization, website development and domain names.

A few years ago he started his first SEO business SERPchampion, providing monthly links to companies that were looking for a traffic boost.

This venture turned out to be successful, leading to an even bigger team and two offices (Netherlands & United States) as well as worldwide reach.

The company has been featured on Social Media Today, Lion Zeal SEO, Neil Patel and YouTube.

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