Google's Helpful Content Update: How To Survive & Thrive in 2023 & Beyond

What's the latest on Google's Helpful Content update, and how can you thrive with it?

by Patrick Babakhanian
Google's Helpful Content Update: How To Survive & Thrive in 2023 & Beyond

How to create a content plan

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What is a content plan and why it is so important?

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What are the best tools to create content plans easily?

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3 tips to create a content plan that drives engagement and growth

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Identify the content that is performing best, and stick with it

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Key Takeaways:

  • Google is now okay with AI-generated content, but it still needs to be high-quality & edited or reviewed by an expert for validation.
  • Google is cracking down on third-party content on subdomains.
  • Don’t try to fake page updates or freshness – Google is on to this.
  • If hit by the update, focus on creating helpful, clear, and original content. Keep reading to see exactly "HOW to do that".

The 2023 Google Helpful Content Update rolled out and it’s shaking things up.

We’re talking about Google’s new view on AI-generated content, getting tough on third-party content, and heads up on not faking your updates.

AI-Generated Content:

  • What’s New: Google is more relaxed about AI-created content.
  • What to Do: Even if it’s AI-generated, make sure your content is helpful, satisfies search intent and clear.

Third-Party Content:

  • What’s New: Google is not a fan of third-party content on subdomains.
  • What to Do: Keep your content original and make sure it’s all yours.

Faking Updates:

  • What’s New: Google warns against pretending to update pages.
  • What to Do: Keep your content fresh and update it for real.

How To Recover From The Helpful Update Next Round

Here are the actionable steps that you should follow, in order to recover your traffic in the future.

  1. Satisfying Search Intent: To satisfy search intent, it’s crucial to understand your audience and the information they seek. Create content that answers their questions comprehensively and clearly. Ensure your content is the best resource for the keywords it targets.
  2. Importance of Table of Contents: Including a table of contents in your articles improves user experience by providing a clear, organized structure that makes it easy for readers to navigate your content and find the information they need quickly.
  3. Highlighting Key Takeaways: Summarize the main points of your article in a key takeaways section. This allows readers to quickly grasp the essence of your content and determine its relevance to their query.
  4. Creating Linkable Assets: Develop content that others want to link to by providing valuable insights, original research, or a unique perspective on a topic. These linkable assets enhance your content's authority and credibility.
  5. Showcasing Author & Editor Information: Add an author and editor box to your content to establish expertise and authority. Providing information about the content creators and reviewers builds trust with your audience. If you run a medical site, then best believe to have an actual doctor review and approve your content. Make sure to include their information in the article next to your author box.
  6. Utilizing Subheaders and Lists: Use sub headers and lists to break up text, making it more readable and accessible. This structured format helps readers scan your content and find the information they need easily.
  7. Citing References: Support your content with references to reputable sources. This not only bolsters the credibility of your information but also provides additional resources for readers seeking more in-depth information.

In conclusion, navigating the waters of Google's Helpful Content Update doesn't have to be a solo journey.

Arm yourself with the knowledge and strategies outlined in this article to ensure your content remains impactful and relevant.

Ready for personalized guidance? Book a FREE Discovery Call with one of our SEO experts.

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Patrick Babakhanian

Patrick Babakhanian has over 10 years of experience in SEO, specializing in boosting website growth organically and creating efficient SEO systems. His work and insights have been featured on well-known sites like Social Media Today, Business Insider, Lion Zeal SEO, and Neil Patel.